National: AI could sway the 2024 elections, campaign pros say — but not like you think | Jim Saksa/Roll Call
Artificial intelligence (AI) has the potential to revolutionize politics, granting an advantage to early adopters in upcoming elections. However, concerns arise as the ability to generate deceptive audio and video through AI raises troubling implications for an already misinformation-riddled political system. The accountability of politicians and the ability to differentiate real failures from fake ones become challenging for voters. Nevertheless, campaign professionals are more excited about AI’s potential to streamline mundane tasks and enhance big-race tactics in down-ballot contests. AI’s true impact on campaigning will occur behind the scenes, improving fundraising capabilities, providing personalized advertising, and offering up-to-date voter data. As the 2024 presidential elections approach, political consultants are racing to harness the power of AI to gain a strategic advantage. While the potential for AI to be used nefariously is a concern, professionals are optimistic about its potential to enhance campaign operations, although they remain cautious about its downsides. Read Article