National: Tech Startups Making Millions Off the Presidential Race | Bloomberg
Four years ago, Michael Beach was toiling inside the Republican National Committee, overseeing a voter-turnout operation that was overrun by President Barack Obama’s technology-driven grassroots army.
After the election, he and another former RNC aide, then both 28 years old, set out to start a high-tech political consulting company that is now an expanding 50-person operation with offices in Virginia and Boston. One recent morning, 14 job candidates filed into his fourth-floor office in Alexandria, Virginia, where a wiffle ball net is stowed in the lobby and a pirate flag hangs in the conference room. How many might he hire? “Fourteen, if we like them all,” he said. The rapid expansion of Targeted Victory showcases the rise of a new professional, political class: a core group of young technology experts who are shunning traditional campaign titles, starting companies and making millions off the most expensive presidential campaign in history. They are cutting a path similar to the one etched by television ad makers in the 1980s, with a dose of Silicon Valley and the dot-com boom’s edginess.