Japan: Political parties target internet generation with innovative campaign videos | Japan Today
As Japan’s newly enfranchised teen voters make up their minds ahead of the July 10 House of Councillors election, the country’s political parties are taking their online campaign videos beyond the mundane to appeal to the youth vote. Since internet campaigning was legalized in 2013, parties’ online election campaign videos have tended to be limited to footage of leaders’ public speeches or press conferences. But with approximately 2.4 million new voters aged 18 and 19 joining the electorate in time for the upper house race after the voting age was lowered from 20, the parties are exploring new territory as they vie to become a familiar presence on young people’s smartphones.