Pennsylvania: Voter ID ad campaign is back, Democrats say it’s misleading | Philadelphia Inquirer
The Department of State has relaunched its controversial advertising campaign to educate voters about the yet-to-be-implemented voter ID law. Only this time, Pennsylvania taxpayers are footing the bill and some lawmakers are not happy about it. The $1 million “Show it” ad campaign is airing statewide on TV, radio and Internet with some targeted ads to Hispanic TV and radio and black radio and some print ads in Spanish language, and other non-English newspapers, said Department of State spokesman Ron Ruman. The funding was part of the 2013-2014 state budget, he said. Some opponents of the law called on Secretary of State Carol Aichele to pull the “misleading” ads. “If one individual is under the impression that they will not be permitted to vote without a photo ID and stays home on November 5, that is one person too many,” said Sen. Matt Smith (D., Allegheny). In a letter to Aichele, Smith called the department’s action “troubling” and “confusing” and suggested that the money instead go toward advertisements that detail where and how voters can obtain free photo identification — without mentioning identification requirements.