National: Social media ready to cash in on 2016 election | The Hill

Tech firms are courting campaigns ahead of the 2016 presidential election, where budgets for digital advertising are expected to reach new highs. The election will be tweeted, googled, snapped, liked on Facebook, and shared on numerous other social media platforms. And Silicon Valley is hoping to turn that engagement into big profits. While billions will be spent on political advertising over the next year, television remains the prime mover and budgets for digital ads trail traditional media. But even by one recent estimate from Borrell Associates, 9.5 percent of political media budgets could go towards digital media — a total of $1 billion.

National: Selfies in Voting Booths Raise Legal Questions on Speech and Secrecy | The New York Times

People post selfies with their strawberry daiquiris and their calico kittens, with strangers and friends, with and without clothes. So it was inevitable, perhaps, that some might take photographs inside the voting booth to show off their completed ballots. Excited first-time voters; those proud to show that they voted for or against, say, President Obama; and those so disgusted that they wrote in the name of their dead dog have all been known to post snapshots of their ballots on Twitter or Facebook. Now, a legal fracas has erupted over whether the display of marked ballots is a constitutionally protected form of speech and political expression — as a federal court in New Hampshire declared this month, overturning a ban on such photographs — or a threat to the hallowed secret ballot that could bring a new era of vote-buying and voter intimidation. The New Hampshire case is unlikely to be the last to grapple with what are commonly called ballot selfies, whether they include an image of the phone user or not. Numerous states have laws to protect voter secrecy, drafted in an earlier era, that could be construed to ban ballot photographs, said Gilles Bissonnette, the legal director of the American Civil Liberties Union of New Hampshire, which challenged the New Hampshire ban.

National: Facebook Expands in Politics, and Campaigns Find Much to Like | The New York Times

When Gov. Scott Walker kicked off his presidential bid this month, supporters who visited his website could view photographs of him, peruse his announcement speech, and read about the Wisconsin Republican’s life and accomplishments. Using a bit of code embedded on its website, the Walker team was able to track who visited the donation page, tell which potential backers shared interests with existing supporters, and determine who was learning about the candidate for the first time. It could then use that information to target prospective voters with highly personalized appeals. Those supporters who had already given money, for instance, were served an ad seeking another donation. But new supporters received a more modest request: to provide their email address or to click on a link to the campaign’s online store.

National: The television election | Politico

This was supposed to be the presidential campaign that ends the dominance of TV ads — the Snapchat election, the live streaming election. “If 2004 was about Meetup [and] 2008 was about Facebook, 2016 is going to be about Meerkat (or something just like it),” vowed President Barack Obama’s ex-communications guru Dan Pfeiffer. Not yet. It’s increasingly clear, as two dozen campaigns and their super PACs plot their strategies, that 2016, will be, once again, about television. Between campaigns and independent groups, television ad spending during the 2016 elections is projected to top $4.4 billion. That’s over a half-billion more than in 2012. And it’s at least four times what campaigns and groups are preparing to spend on their online strategies.

National: 2016 Presidential Race Unfolds On Twitter, Facebook As New Social Media Trends Shape White House Campaigns | International Business Times

Social media may prove to be more crucial to the 2016 presidential race than past election cycles as voters increasingly rely on various networking platforms to keep informed. A new study released Tuesday reveals that the majority of Facebook and Twitter users consume their news on those sites. The report, which was conducted by the Pew Research Center in association with the John S. and James L. Knight Foundation, found that 63 percent of users on each of the social media platforms visit the site for news updates. These numbers are on the rise from 2013, when 52 percent of Twitter users and 47 percent of Facebook users reported finding their news on the sites. The increase was seen across all age groups. “There are many elements that can be at play with users of Facebook and Twitter when they are on these platforms,” said Amy Mitchell, director of journalism research at the Pew Research Center. “It may be that they are on the platform and news ends up being something they do or the degree to which both Facebook and Twitter have put increased emphasis on news engagement and accessibility.”

National: For millennials, Facebook is poised to dominate politics (also everything else) | The Washington Post

The odds are good that you are reading this article because you clicked through a link on Facebook. On Sunday, for example, a day you should be spending time with family/reading Post articles, a third of all traffic to The Fix’s top five posts came through the social networking site. The odds of your having gotten to this article from Facebook are much better the younger you are, given that this article deals with politics. “Among Millennials,” a new report from Pew Research reads, referring to people born between 1981 and 1996, “Facebook is far and away the most common source for news about government and politics.” Far and away meaning that 61 percent of that group got news about politics or government from the site — about the same percentage as that of baby boomers (1946-1964) got from their local news. And vice-versa: Only 37 percent of millennials got political information from local news, compared to 60 percent of boomers.

National: Casting Early Presidential Vote Through Facebook by Clicking ‘Unfollow’ | New York Times

The arguments on Facebook regarding Hillary Rodham Clinton’s announcement that she was running for president began politely at first but slowly grew more vitriolic with each back and forth. Eventually, Madison Payne, a 27-year-old from Tyler, Tex., had had enough. So she took revenge against the Clinton opponents, simply clicking “unfollow.” “If I see somebody that is just so hateful, then of course I’m going to unfollow them,” said Ms. Payne, whose “friend” count on Facebook has dwindled since Mrs. Clinton’s announcement. “I’ve lost touch with many great childhood friends of mine due to social media providing a platform for political discussion.”

Malta: Will the ‘day of silence’ be enforced on the internet? | Times of Malta

The bombardment of Facebook appeals for a Yes or No vote in the spring hunting referendum should in theory cease tomorrow as voters ‘reflect’ on the choice they face. The cessation of electoral activity 24 hours before voting day is not a custom but the law. However, it remains to be seen whether practicality will hinder the police from taking action against anybody who breaches the legal provisions on silent day, as it is known.

Israel: Netanyahu’s last-minute appeal for votes is blocked as Israelis cast ballots | McClatchy

Israel’s election commission chief on Tuesday barred Prime Minister Benjamin Netanyahu from broadcasting new appeals to his followers for their support as Israelis cast ballots in a surprisingly close election that threatens to unseat the prime minister. The commission ruled that a broadcast appeal – Netanyahu had planned two television interviews – would violate the country’s ban on political ads on election day. The rejection came as officials reported that turnout by 4 p.m., at 45.4 percent, was lagging slightly behind the rate of the election in 2013. Polls remain open until 10 p.m. In a last-minute video appeal to supporters on his Facebook page, Netanyahu warned that “the rule of the right is in danger” and that “Arab voters are going in droves to the polls” in buses provided by leftist groups. “Go to the polls, bring your friends and family, vote Likud to close the gap,” he said.

Arizona: Posting ballot photo on Facebook is now a crime; lawmaker says that needs fix | The Verde Independent

So you voted early, are proud of your choices, and want to share them with the world by putting a photo of your ballot on Facebook. Guess what? You’ve just committed a crime. Now state lawmakers are trying to get you off the hook. HB 2536 came from Rep. Paul Boyer, R-Phoenix. “I have a constituent who was threatened by the police with a misdemeanor because he had posted the way he voted, and posted it on Facebook,’ Boyer told the House Elections Committee. The problem, he said, is a provision of law which make it a crime to show a ballot after it has been voted “in such a manner as to reveal the contents.’ The only exception is someone who is authorized to assist the voter.

United Kingdom: Facebook will ask you to vote in the general election | Wired UK

Facebook users in the UK will be reminded to register to vote tomorrow in a bid to increase turnout for the general election. The message, which could be seen by more than 35 million people, is the biggest voter registration campaign to ever take place in the UK. A prompt at the top of Facebook feeds will encourage people to register online with users also able to share the news with friends. A new “life event” on Facebook will tell other users when people have registered to vote. Similar schemes were used to encourage voters in the US and India. In the run-up to polling day Facebook will also be used to target 17-year-olds who turn 18 before the election. The Electoral Commission said the targeted advertising was part of an effort to get more young people on the electoral register.

National: How Facebook Influences Voter Participation | Digital Journal

2015 will be an interesting year for politics. Whether you love it or hate it, social media is completely changing the landscape of voter participation, one Facebook post at a time. The social media company is no stranger to watching voting and post activity analytics, keeping track of trends with some intriguing and perhaps unsettling blog updates regarding national voter turnout on Election Day. However, one of the bigger controversies is the question of how our newsfeeds might influence our decisions. According to The Verge, “Facebook had been running another newsfeed experiment, giving news stories an algorithmic boost for certain users to see if it heightened civic engagement, as measured by a questionnaire.” Do these algorithms guarantee that Facebook viewers gain exposure to unbiased items in their news feeds? If not, then it’s certainly possible that our newsfeeds could subtly influence a user’s affinity for specific candidates or party alliances.

Japan: Parties begin to seek votes online | The Japan News

A ban on using the Internet in election campaigns has been lifted ahead of the Dec. 14 lower house election, following the upper house election held in summer last year. Each party is participating in the cybercampaign in their own way to attract the attention of voters. The Liberal Democratic Party has made a dedicated website. Linked with Twitter and Facebook accounts of its candidates, including Prime Minister Shinzo Abe, the website is constantly sharing information from candidates on the campaign trail. On Tuesday, the website presented a photo of the prime minister as he visited the area affected by the 2011 Great East Japan Earthquake to make a speech supporting another candidate. Komeito has made a website focusing on the party’s most important pledge — introducing a reduced consumption tax rate system for daily necessities and other items when the tax increase to 10 percent is put in place. Their site highlights the importance of the introduction, with an animation and charts. Page views had exceeded 60,000 as of Tuesday, according to the website, which sports the catchphrase “You can understand in one minute.”

National: A Facebook Change Makes It Harder for Political Campaigns to See Your Friends | New York Times

When you log in to a politician’s Facebook app, the campaign enjoys relatively easy access to your friends on the social network. But starting next year, that automatic access will go away. That may provide users with some relief from unwanted messages. It will certainly help Facebook respond to complaints that it shares too much of its users’ information without their consent. But it also could lead to more campaigns advertising on the platform, which is good for the company’s bottom line. President Obama’s 2012 campaign used Facebook to create a list of 1 million people; users who signed into its website via Facebook used the campaign’s custom app to do so. They were then asked to authorize the campaign to access information about all of their Facebook friends. When granted, the campaign could compare those users with existing voter files in order to help better define the voters it needed to reach. Now many political campaigns have their own Facebook apps, not just pages.

National: Facebook shutting down a key path Obama used to reach voters | Yahoo News

Barack Obama’s reelection campaign pioneered a pathway for political campaigns to reach voters through Facebook when it released an app that helped supporters target their friends with Obama-related material. But as the 2016 presidential campaign approaches, Facebook is rolling out a change that will prevent future campaigns from doing this, closing the door on one of the most sophisticated social targeting efforts ever undertaken. “It’s a fairly significant shift,” said Teddy Goff, who was Obama’s digital director in 2012, and oversaw the effort that helped the Obama campaign gain a Facebook following of 45 million users that year. Goff’s team used Facebook and other tools to register more than a million voters online and to raise $690 million online in 2011 and 2012. “The thing we did that will be most affected — by which I mean rendered impossible — by the changes they’re making is the targeted sharing tool,” Goff said. More than 1 million Obama supporters in 2012 installed the campaign’s Facebook app. These supporters were given the option to share their friend list with the Obama campaign. Goff said most of the app users did so. And when they did, Goff’s team would then “run those friend lists up against the voter file, and make targeted suggestions as to who [supporters] should be sharing stuff with.”

National: How Facebook Could Skew an Election | The Atlantic

Open Facebook today and you’ll see a public service announcement of sorts. “It’s Election Day,” proclaims the text. “Share that you’re voting in the U.S. Election and find out where to vote.” Then Facebook offers you a button to do that sharing: “I’m a Voter.” To entice you to Vote (or, at least, click that button), Facebook listed a couple friends’s names and some profile pictures, and told me that 1.8 million other people had already done the same. (Which is a little staggering, since polls hadn’t even opened on the West Coast yet.) This civic-minded setup has become an election-day tradition on the website. Some form of the “I Voted!” button has appeared on the page for every major U.S. election since 2008. You vote, then you tell Facebook about it, exhorting your friends to engage in their civic duty. These buttons, though, have also always been part of experiments. The voting button in 2010, for instance, was part of a study later published as “a 61-million-person experiment in social influence and political mobilization.” That study found that the voting button could shape who actually voted to a significant degree: If you’re told your friends have voted, you’re 0.39 percent more likely to vote than someone who hasn’t. Facebook believes that in 2010, its election-day module was responsible for more than 600,000 additional votes.

New Hampshire: Law Banning Ballots on Facebook Draws a Legal Challenge | Wall Street Journal

A New Hampshire legislator has sued the state, arguing that a new law banning voters from displaying their marked ballots violates the First Amendment’s guarantees on free speech. The lawsuit, filed Friday in federal court in Concord, N.H., takes aim at an unusual new law passed by the state earlier this year. The law specifically bars voters from taking pictures of their ballots and posting them on Facebook or other social media sites. The law reads:

659.35 Showing or Specially Marking Ballot. I. No voter shall allow his or her ballot to be seen by any person with the intention of letting it be known how he or she is about to vote or how he or she has voted except as provided in RSA 659:20. This prohibition shall include taking a digital image or photograph of his or her marked ballot and distributing or sharing the image via social media or by any other means.

People who willfully violate the law are subject to fines of up to $1000.

Ukraine: Patriotism Trumps Graft in Ukraine’s Wartime Election | Businessweek

War may have ended the era when Ukrainians traded their votes for some cooking oil and flour. “I took the buckwheat but voted my heart,” reads an Internet meme of an elderly lady displaying a rude gesture on Twitter and Facebook from an Internet group called Our Guard. It’s urging voters not to exchange ballots for food before tomorrow’s general election. Parties have abandoned the pop concerts and pomp that accompanied past campaigns after more than 3,800 deaths in Ukraine’s battle against pro-Russian separatists and earlier protests in Kiev. President Petro Poroshenko, Prime Minister Arseniy Yatsenyuk and other contenders have instead signed military heroes and anti-graft activists to their voter lists. They’re trying to counter the electorate’s increasing frustration with the conflict, an outlook for a 10 percent economic contraction this year and corruption that’s worse than Russia’s and tied with Nigeria’s, according to Transparency International’s corruption perception index.

Ohio: Posting photo of ballot on Facebook could be a felony in Ohio | The Columbus Dispatch

You may be proud to cast your votes for particular candidates in Ohio — so proud, in fact, that you decide to take a picture of your ballot and post it on social media before mailing it in. Congratulations, you likely just committed a felony. Under Ohio laws written before anyone ever heard of Facebook and when tweets were associated only with birds, it is illegal to show off how you voted by revealing your completed ballot to someone else. The law says it is a fifth-degree felony for a voter to “allow the elector’s ballot to be seen by another … with the apparent intention of letting it be known how the elector is about to vote.” Another section of law prohibits displaying a marked ballot while in the polling place. “The idea behind it was to keep people from selling their votes,” said Rep. Mike Duffey, R-Worthington. “I think it’s a violation of free speech.”

New Zealand: The law is the law on election day | MSN-NZ

Rules preventing people saying how they have voted and taking selfies with their ticked voting paper will be tested as never before on polling day. Publishing anything on election day that could potentially influence another voter is strictly prohibited in New Zealand. People can post on Facebook that they have voted but not who they have voted for because that may influence others. They can take selfies outside the voting place after they have voted but no pictures are allowed in polling booths depicting ticked boxes on the ballot paper. The Electoral Commission says it will investigate complaints. “This is a long-standing law in New Zealand and one most New Zealanders value,” chief electoral officer Robert Peden told NZ Newswire.

New Zealand: Social media the new campaign trail | Stuff.co.nz

It’s been the campaign of the selfie, the tweet, and the (leaked) email, and new data shows how politicians and political parties rate on their online interactions. Online mentions of both Prime Minister John Key and Labour leader David Cunliffe spiked last night with the TV3 leaders debate, as did comments on minimum wage, tax cuts and income tax. Mentions of Key were higher than comments about Cunliffe during the debate, with a significantly larger number of women than men mentioning Key – although the data does not analyse the sentiment of the comments. The topics discussed during the debate that attracted the most online attention were minimum wage which resonated equally between men and women aged 35-44 and income tax and tax cuts which were mentioned the most by women aged 35-44.

National: On Facebook, Nobody Knows You’re a Voter. Well, Almost Nobody. | New York Times

Your Facebook profile doesn’t have boxes to check which political party you belong to or whether you voted in the last election. But political organizations who already know that can now deliver Facebook ads to fit your political preferences. At least two statewide campaigns during the past year have used the new tool, “Custom Managed Audiences,” to reach Facebook users who are registered voters or political supporters. Facebook says Terry McAuliffe’s election as Virginia governor in 2013 and this year’s re-election effort of John Cornyn, a Texas Republican senator, are examples of successful user targeting via voter lists. The company first introduced the tool in February 2013 and recently upgraded its capabilities. Linking the two isolated sets of data and teasing out information on voter preferences and opinions is a new front in microtargeting. Even smaller campaigns could use the technique to sway small but crucial sets of voters with very specific messages. Facebook’s most notable achievement may be that it makes some of the sophisticated approaches used during the 2008 and 2012 presidential campaigns affordable to other kinds of political contests.

United Kingdom: Facebook adds ‘Registered to Vote’ option ahead of Scottish Referendum | Telegraph

People over 16 using Facebook in Scotland will be able to add a new ‘life event’ to their Timeline from today, announcing that they have registered and plan to vote in the Scottish Referendum next month. The “Registered to Vote” feature will lead to thousands of status updates being sent from people to their friends, creating increased awareness of the voter registration process, according to Facebook. With every person on Facebook having an average of 120 friends, the company claims the ‘life event’ posts will be seen by millions of people in Scotland. The new feature is part of a wider campaign that Facebook is conducting with the Electoral Commission to raise awareness of the need to register to vote. Scottish Facebook users who visit the social network site over the next few weeks will also see newsfeed posts promoting an interactive Referendum guide, being launched by The Commission today.

United Kingdom: Scottish independence: Facebook adds ‘registered to vote’ life event | BBC

Facebook has launched new a “life event” enabling people to tell friends they have registered to vote in the independence referendum. The feature will allow users over 16 in Scotland to add the life event to their Facebook timeline. The move is part of a campaign by the Electoral Commission to raise awareness of the voter registration process. It comes as the campaign ahead of the 18 September vote enters its final weeks. The elections watchdog will also send a guide to voting in the referendum to every household in Scotland. Scottish Facebook users who visit the social network site over the next few weeks will also see posts in their newsfeed about an interactive referendum guide from the Electoral Commission.

Editorials: Facebook could decide an election without anyone ever finding out | New Statesman

On 2 November, 2010, Facebook’s American users were subject to an ambitious experiment in civic-engineering: could a social network get otherwise-indolent people to cast a ballot in that day’s congressional midterm elections? The answer was yes. The prod to nudge bystanders to the voting booths was simple. It consisted of a graphic containing a link for looking up polling places, a button to click to announce that you had voted, and the profile photos of up to six Facebook friends who had indicated they’d already done the same. With Facebook’s cooperation, the political scientists who dreamed up the study planted that graphic in the newsfeeds of tens of millions of users. (Other groups of Facebook users were shown a generic get-out-the-vote message or received no voting reminder at all.) Then, in an awesome feat of data-crunching, the researchers cross-referenced their subjects’ names with the day’s actual voting records from precincts across the country to measure how much their voting prompt increased turnout.

Voting Blogs: States, counties, NGOs roll out more technology to help voters | electionlineWeekly

With the primary season in full swing, it has been a busy spring for state and local elections offices in their efforts to make voting/registering easier for citizens. Like the trees and flowers coming into season, new websites and mobile apps have been blooming from coast to coast. For some a lot of this may be old hat, but it’s important to take notice of these new apps/sites to highlight the progress being made in the elections field; and to encourage others who may late bloomers to get the ball rolling with their own tech improvements. What follows is a snapshot of what some counties, states and voter advocacy organizations have done lately to make voting and/or registering to vote easier. In Connecticut, Secretary of State Denise Merrill recently announced that a mobile app for the state’s new online voter registration system is available. The app — for smartphone or tablet — is available through Google Play and Apple. Since OVR launched in February, more than 2,000 Connecticut residents have registered to vote or updated their registration. Merrill hopes the new app will increase those numbers.

Editorials: Why does Facebook want you to vote? | BBC

If you’re in the UK or the Netherlands then chances are you may have seen – or be about to see – a message appear in your Facebook news feed. It reminds you that it’s election day, and has a link to where you can find your local polling station. It also tells you which of your friends have hit the “I’m a Voter” button on Facebook, to show they’ve voted. …  Interestingly, research suggests the feature may actually increase the turnout in elections by a small, but statistically significant, percentage. A studypublished in Nature looking at 2010 congressional elections in the US concluded that 340,000 extra people voted as a result. The biggest influencer was not the message itself, but the impact of seeing close friends who had clicked the “I’m a Voter” button.

Voting Blogs: Has social media changed elections? | electionlineWeekly

Twenty years ago, my first job was as a News Aide at The Washington Post. On election night 1994 I was given a telephone and sent on my way to the D.C. Board of Elections (DCBOE). Upon arrival at the DCBOE, I plugged my phone into a jack in the wall in a room set up for reporters and once polls closed about every 30 minutes to an hour someone from the BOE would bring those of us in the room a stack of green bar paper with precinct results listed and I would call in results to then-Metro Editor Joann Armao. Sometime around midnight, with votes still waiting to be counted, but the outcome clear and a home delivery deadline looming, Armao called the race for Democrat Marion Barry who was making a comeback following time spent in prison. It was closer to 2 a.m. by the time I could unplug my phone and take the last stack of green bar paper home with me for analysis in the morning. A lot sure has changed in the past 20 years, but has the instant gratification of social media and the web made the public’s and media’s expectations for election night unrealistic? Do elections officials on social media see it as a burden or a cost-effective way to stay up-to-the-minute with what’s going on at the polls and provide useful information to voters?

India: Silicon Valley is using India’s elections as a PR exercise—and it’s working | Quartz

If you lived in New Delhi and went out to vote today, you could have used Uber’s recently launched India service to get there and back for free. All you’d need to do is enter a promo code into the Uber app to get two rides worth up to Rs 1,000 ($16.60) between 7am and 7pm. You wouldn’t even need to vote. And the thing is, it actually wouldn’t make much sense to use the codes to vote—the maximum distance a voter needs to travel to get to a polling booth in Delhi is 2 km (1.25 miles), a much smaller fare. The California-based transportation network’s promotional deal may end up having the perverse effect of encouraging voters to skip voting and go see friends instead—specially since election day is a holiday in Delhi. Uber probably has good intentions, even if the execution leads to undesirable outcomes. Its Silicon Valley peers Google and Facebook are also using India’s elections as an excuse to build their brands, but their exploitation of the aura of significance that surrounds voting in the world’s largest democracy is arguably more pernicious. Those companies are using the elections to sell a beguiling myth: that the internet promotes democracy. The reality is more complicated, as the outcome of the Arab Spring has shown, and as polemical thinkers such as Evgeny Morozov have argued.

India: Why Facebook Is So Interested In India’s Elections | Buzzfeed

India’s general election this year will be the largest democratic election that has ever been conducted in the world — and also one of Facebook’s most ambitious pushes into electoral politics. As Indians head to the polls over the next month to elect a new ruling party and prime minister, Facebook has launched a multifaceted campaign in the country, exploring what people want from Facebook on a political level and introducing new features, as likes have surged for candidates. The scale of the elections, estimated to cost $600 million, is staggering. Ballots will be cast at 930,000 polling booths and 1.4 million electronic voting machines, with 11 million people — both civilians and government officials — helping facilitate. More than 100 million Indians are newly eligible to vote, bringing the total Indian electorate up to 815 million people. Half of India’s total population is younger than 24, and about 150 million people in India’s total electoral pool are first-time voters. According to some estimates, more than 40% of India’s eligible voters are between 18 and 35 years old.