Facebook has launched new a “life event” enabling people to tell friends they have registered to vote in the independence referendum. The feature will allow users over 16 in Scotland to add the life event to their Facebook timeline. The move is part of a campaign by the Electoral Commission to raise awareness of the voter registration process. It comes as the campaign ahead of the 18 September vote enters its final weeks. The elections watchdog will also send a guide to voting in the referendum to every household in Scotland. Scottish Facebook users who visit the social network site over the next few weeks will also see posts in their newsfeed about an interactive referendum guide from the Electoral Commission.
Facebook politics and government specialist Elizabeth Linder said: “Millions of people from all walks of life use Facebook in Scotland, and have turned to Facebook in recent weeks to share their views on the independence debate. “But participating in the debate online isn’t enough to get your opinion counted on September 18.
“If you’re not registered, you can’t vote. It’s that simple. “We hope that by enabling millions of people in Scotland to see this guide in their Facebook newsfeed, more people will know how to cast their ballot and have their say.”