National: FEC Deadlocks Again over Disclaimers on Mobile Phone Advertisements, with No Resolution in Sight | In the Arena
The irresistible force met the immovable object Thursday, as the Federal Election Commission deadlocked again on whether disclaimer requirements applied to advertisements displayed through new technologies. The deadlock left no clear path toward a common understanding of the disclaimer requirements, with the Democratic-selected Commissioners contending that the law permits no exception for mobile phone ads, and the Republican Commissioners contending that applying the requirements would violate the law and burden speech. Advisory Opinion Request 2013-18, submitted by Revolution Messaging LLC, dealt with so-called “banner advertisements” appearing at the bottom of a smartphone screen. (Revolution Messaging LLC is a political consulting firm that crafts and places digital advertisements for Democrats and progressives.) Commission regulations apply the disclaimer requirements generally to public communications, including Internet communications that are placed for a fee. But they contain exceptions for “small items,” and for advertisements where “inclusion of a disclaimer would be impracticable.”