National: Voter registration drives adopting new methods | AP News
Some organizations are turning to sophisticated data mining, direct mail, the Internet and other strategies to register voters typically underrepresented on the rolls, including young people and ethnic minorities. Others are simply targeting those who favor their political goals, such as conservative Christians. The shift away from more traditional voter registration drives - like volunteers with clipboards in front of a supermarket - is driven as much by restrictive state laws as it is better technology. Several states including Florida have recently passed legislation setting tight deadlines for groups to turn in voter applications, so groups like the NAACP were looking for ways to get the applications directly into the hands of voters. And they also have to rely on voters to turn in the applications themselves. "This is a new effort since the 2000 election," said University of Florida political scientist Daniel Smith. "Technology has made it more cost-effective. ... When you have upwards of 40 percent of eligible populations not registered, there is a market for this kind of work."

