National: That buzzing in your pocket? A politician wanting your vote | The Kansas City Star
If you thought you couldn’t escape the onslaught of political ads in 2012, just wait until 2016. This election cycle, campaigns are expected to fully embrace mobile advertising as a way to target voters anytime, anywhere. For the first time, spending on political ads for digital media is expected to top $1 billion, rivaling the estimated amounts campaigns spend on telemarketing and radio, according to a report released this month by the research firm Borrell Associates. That’s still just a fraction of the total $11.4 billion Borrell estimates will be poured into political advertising in 2016. But it’s a big increase since 2012, when spending on digital political ads was just $159 million.