United Kingdom: Former Cambridge Analytica director, Brittany Kaiser, dumps more evidence of Brexit’s democratic trainwreck | Natasha Lomas/TechCrunch
A UK parliamentary committee has published new evidence fleshing out how membership data was passed from UKIP, a pro-Brexit political party, to Leave.EU, a Brexit supporting campaign active in the 2016 EU referendum — via the disgraced and now defunct data company, Cambridge Analytica. In evidence sessions last year, during the DCMS committee’s enquiry into online disinformation, it was told by both the former CEO of Cambridge Analytica, and the main financial backer of the Leave.EU campaign, the businessman Arron Banks, that Cambridge Analytica did no work for the Leave.EU campaign. Documents published today by the committee clearly contradict that narrative — revealing internal correspondence about the use of a UKIP dataset to create voter profiles to carry out “national microtargeting” for Leave.EU. They also show CA staff raising concerns about the legality of the plan to model UKIP data to enable Leave.EU to identify and target receptive voters with pro-Brexit messaging. The UK’s 2016 in-out EU referendum saw the voting public narrowing voting to leave — by 52:48.Full Article: Former Cambridge Analytica director, Brittany Kaiser, dumps more evidence of Brexit’s democratic trainwreck | TechCrunch.