Editorials: The polls called last year’s election wrong. Will they get the referendum right? | Peter Kellner/The Guardian
As the referendum results flow in, the pollsters will be as nervous as the Brexit and remain campaigns. Having worked hard to scrape the egg of their faces after last year’s general election, they would hate having to do the same again. As things stand, some pollsters seem certain to be more embarrassed than others. A year ago, their final headline figures were much the same; they were all wrong together. (The experience was especially painful for me, as the then-president of YouGov. On the night, other pollsters could grieve in private. I had to sit for 10 hours in the BBC studio, pretending to stay calm.) This time there have been big variations, both between individual surveys by the same companies and, on average, between polls conducted online and those conducted by telephone. Monday night was typical – the ORB/Telegraph phone poll showed remain 7% ahead, while the YouGov/Times online poll reported a 2% leave lead. If that difference persists in the final polls, somebody is bound to have awkward questions to answer.Full Article: The polls called last year’s election wrong. Will they get the referendum right? | Peter Kellner | Opinion | The Guardian.