National: Big Brands Sign Up for Voter Turnout Effort | Wall Street Journal
Large technology and media companies are among the businesses that have joined the TurboVote Challenge, an effort by nonpartisan nonprofit Democracy Works to boost U.S. voter turnout to 80% by 2020, up from about 60% in recent presidential elections. The TurboVote Challenge, which announced 35 new corporate partners Monday, including tech brands Google, Facebook, Foursquare, Instagram and Tumblr, encourages companies to promote civic engagement among their employees and customers. “We think that a total overhaul of how people vote could increase turnout by up to 20 percentage points,” said Democracy Works co-founder Seth Flaxman, who helped start Democracy Works as a graduate student at the Harvard Kennedy School of Government.