National: 2016 Presidential Race Unfolds On Twitter, Facebook As New Social Media Trends Shape White House Campaigns | International Business Times
Social media may prove to be more crucial to the 2016 presidential race than past election cycles as voters increasingly rely on various networking platforms to keep informed. A new study released Tuesday reveals that the majority of Facebook and Twitter users consume their news on those sites. The report, which was conducted by the Pew Research Center in association with the John S. and James L. Knight Foundation, found that 63 percent of users on each of the social media platforms visit the site for news updates. These numbers are on the rise from 2013, when 52 percent of Twitter users and 47 percent of Facebook users reported finding their news on the sites. The increase was seen across all age groups. “There are many elements that can be at play with users of Facebook and Twitter when they are on these platforms,” said Amy Mitchell, director of journalism research at the Pew Research Center. “It may be that they are on the platform and news ends up being something they do or the degree to which both Facebook and Twitter have put increased emphasis on news engagement and accessibility.”Full Article: 2016 Presidential Race Unfolds On Twitter, Facebook As New Social Media Trends Shape White House Campaigns.