National: How Different Polling Locations Subconsciously Influence Voters | Scientific American
During President Obama’s final State of the Union address, he called for reforms to the voting process, saying, “We’ve got to make it easier to vote, not harder. We need to modernize it for the way we live now.” Just ahead of Super Tuesday and in the midst of the presidential primaries—where we’ve already witnessed record turnout and long lines in Iowa, New Hampshire, South Carolina and Nevada—it’s a good time to reconsider the president’s appeal to modernize the voting process, and review an encouraging effort to do just this. Many have questioned the burden and fairness of voter ID laws, particularly for minority voters. But even easing voter ID laws doesn’t eliminate the bias of the polling locations themselves. In fact, a score of recent studies highlight how the building where you vote—whether it’s a church or a school—can subconsciously influence which boxes you check on the ballot.