National: The Challenge of Machines in the 21st Century | Fair Observer
Information technology and the internet are changing the way democracy works. Recent revelations of the use of personal data to manipulate elections tell us that we live in a very different place we thought we did just weeks ago. Marketing companies, like the now infamous Cambridge Analytica, may deploy data profiling to influence human targets on social media. This involves the enveloping of the subjects within an artificial world; Christopher Wylie, the whistleblower at the center of this scandal, referred to these worlds as “cultures.” In each of these artificial cultures, political candidates would appear to each target from a different aspect, but always as a perfect candidate tailored to the psychographic profile of that particular voter. This approach, Cambridge Analytica claims, would increment the candidate’s electoral margins. There is currently no information if the use of personal data had a deciding effect on the US presidential elections. However, the process is revealing of the power online companies hold today to, in principle, manipulate its customers.

