National: Rethinking the early vote | Campaigns & Elections
Have an early vote plan from a competitive 2010 contest in Florida? It may not even be worth looking at in preparation for this fall, strategists warn. The early vote landscape has changed markedly in battlegrounds across the country with several states over the past year shortening the window to cast in-person early votes. Among them, the swing states of Florida and Wisconsin. The changes will have campaigns in those states—and nationally—going back to the drawing board when it comes to the early vote, and likely having to spend additional resources to educate voters on the changes. “You have to divert resources and you have to plan ahead,” says Phillip Stutts, a Republican strategist. Stutts served as national director of the RNC’s 72-hour task force in 2004. The key questions campaigns should be asking, according to Stutts: “Do we hold money back now to put it into getting out the vote for early voting? Or, if [the early voting window] condenses, can we use more of that money for TV, for radio? Maybe we run a couple more mail pieces, or hire more staff?”