National: Facebook Bans Deepfakes but Permits Some Altered Content | Betsy Morris/Wall Street Journal
Facebook Inc. is banning videos that have been manipulated using advanced tools, though it won’t remove most doctored content, as the social-media giant tries to combat disinformation without stifling speech. But as with many efforts by social-media companies to address content on their sites that is widely seen as problematic, Facebook’s move swiftly drew criticism for not going far enough and having too many loopholes. The policy unveiled Monday by Monika Bickert, Facebook’s vice president for global policy management, is the company’s most concrete step to fight the spread of so-called deepfakes on its platform. Deepfakes are images or videos that have been manipulated through the use of sophisticated machine-learning algorithms, making it nearly impossible to differentiate between what is real and what isn’t. “While these videos are still rare on the internet, they present a significant challenge for our industry and society as their use increases,” Ms. Bickert said in a blog post. Facebook said it would remove or label misleading videos that had been edited or manipulated in ways that would not be apparent to the average person. That would include removing videos in which artificial intelligence tools are used to change statements made by the subject of the video or replacing or superimposing content.