Voting Blogs: ‘Got Voter ID?’ States Educational Campaign Efforts Vary Widely | TPM
Mark Goins is the Coordinator of Elections in the Tennessee Secretary of State’s Office. He’s also guy in charge of educating Tennessee voters about the state’s new voter identification requirement. While other states have hired outside public relations firms to get the word out about the regulation, he’s been doing everything in-house. That includes outreach to specific communities statistically less likely to have a form of photo identification which meets the new requirements, which was conducted by members of his staff on top of their other responsibilities. “I’ve got a younger person in the office, he’s in his 20s, so he was kind of coordinating the college voters, so that was kind of his job,” Goins told TPM. “I’ve got a minority, well I hate to use the word minority, but I’ve got a person of color within the office who was the minority outreach, if you will, if you use that term. She was the person who went to some NAACP meetings.” As several states prepare to implement voter ID laws passed by their legislatures in November, TPM’s interviews with elections officials show that education efforts are all over the map.