National: Google restricts political ads, X courts them as US election year looms | John Leonard/computing.co.uk
As the U.S. presidential election year approaches, Google and Twitter are adopting different approaches to election-related content and political advertising on their platforms. Google has announced that it will restrict the types of election-related queries to which its AI chatbot Bard and Search Generative Experience (SGE) can respond, aiming to reduce the spread of misinformation and protect the election’s integrity. In contrast, X (formerly Twitter) is actively seeking political advertising dollars after experiencing a 50% drop in revenues. Twitter had banned political ads in 2019 but X reversed course in August 2022 and is building a dedicated political ad sales team to target campaigners and political action committees, with a rumored target of $100 million from political ads in the 2024 election cycle. Read Article
