Japan: Election Candidates Embraced Net, but Did Voters? | Wall Street Journal
Japanese politicians across the political spectrum jumped at the opportunity to use the Internet in campaigning for Sunday’s election, the first to be held after the lifting of a ban on using the Web in the run-up to a national vote. But while a media survey shows that the vast majority of candidates used the Net as a campaigning tool to garner votes from younger and tech-savvy voters, another poll indicates there is still a long way to go before all voters embrace the Internet as a primary source of information for deciding who they will support. Analysis of the media survey also shows that although the victorious Liberal Democratic Party boasted the ability to reach the largest number of people with its messages on social media, it ranked only fifth in terms of the quantity of tweets posted on microblogging site Twitter. Leading the way on planet Twitter was the Japanese Communist Party, arguably the most enthusiastic convert to the ways of Internet campaigning since the law changed. The survey by national broadcaster NHK showed that 91% of candidates for the upper house election used social media services such as Twitter and Facebook to post information about their campaign platforms, rally schedules, and videos of previous speeches and messages from supporters. According to analysis of the survey conducted with assistance from NTT Data, election tweets from candidates of all major political parties during the campaign period totaled 53,000, with almost 20% of those postings coming from the JCP.