Editorials: Ballot Measures Need to Be Written in Plain Language | Whitney Quesenbery & Dana Chisnell/New York Times
The biggest complaint we hear in our research with voters is that ballot questions seem written to purposely confuse them. They’re not wrong. Weighing in at 75 words, the Florida amendment on solar energy that has so upset voters this year doesn’t look too bad. But it took us almost an hour to work out what the amendment actually says — and we are experts used to reading legal texts. What about voters like the 43 percent of American adults who read at basic or below basic levels? Ballot measures that are written in plain language are much more respectful of voters. But there are other issues at play: First, readers have to find the information in advance to inform their opinion on ballot measures. For many voters, the first time they see a ballot question is when they are faced with it in the voting booth.