National: Could ‘Pokemon Go’ Break Election Laws? | US News & World Report
“Pokemon Go,” the augmented reality app that recently became the biggest mobile game in U.S. history, has businesses and advertisers working feverishly to capitalize on its enormous popularity. And while election campaigns are already taking advantage of the game’s mechanics to incentivize players to visit political rallies and registration drives, the possible use of “lures” to attract gamers to polling places – and even to influence their vote – is proving to be an unimagined area of election law. Hillary Clinton’s Democratic presidential campaign, for example, has organized a “Pokemon Go” event in Lakewood, Ohio, where people can play the game and register to vote. Organizers held the event at what the game calls a “Poke Stop,” a public place at which the game’s programmers put items useful in the digital scavenger hunt. Organizers also promised what’s called a “Lure Module” – a facet of the game designed to attract the wild Pokemon whose capture is the object, and thereby avid “Pokemon Go” players, to a particular location.