National: How campaigns are courting 16-year-olds | Politico
Coming soon to a battleground state near you: White House campaigns combining census reports with Instagram and Twitter posts to target teenagers who aren’t yet 18 but will be by Election Day 2016. It’s an aggressive strategy with an obvious reward. More than eight million people will become legal adults eligible to vote for the first time by the next general election. Campaigns are eager to find ways to get through to these 16- and 17-year-olds who are still minors and, in most cases, more likely to be concerned with making it to class on time than who should be elected president. “It’s got to be the right candidate with the right message to excite and motivate that age demographic, with so many distractions in their life, to register, and then turn out,” said Vincent Harris, digital director for Rand Paul’s political operation.