National: How Google Could Give 2016 Hopefuls an Edge | Wall Street Journal
Iowans can expect to see a lot more of Wisconsin Gov. Scott Walker popping up in their Google browsers, if he decides to run for president later this year. That’s because the Walker team advertised aggressively on the popular search engine during his 2014 re-election and will likely do so again, should he pursue a White House bid. They spent heavily on Google ads to raise money and target voters. The Walker campaign was so aggressive in 2014 that Google highlighted its efforts in a just-released case study about the midterm campaigns. Among the findings: Mr. Walker’s re-election team raised more money from ads pegged to Google searches than it spent to buy space above those search results, an unusually high return-on-investment for political campaigns; his team also worked with the company to reach more than 5 million targeted voters in key ZIP codes through YouTube ads in the weeks leading up to Election Day.