Former White House senior strategist Steve Bannon and billionaire Robert Mercer sought Cambridge Analytica’s political ad targeting technology as part of an “arsenal of weapons to fight a culture war”, according to whistleblower Christopher Wylie. “Steve Bannon believes that politics is downstream from culture. They were seeking out companies to build an arsenal of weapons to fight a culture war,” Wylie said, when asked why investors thought that the political consultancy’s efforts would work, targeting people based on psychological profiles and assessment of their personality. The pink-haired 28-year-old was appearing to give evidence on Capitol Hill for the first time since his decision to blow the whistle on the use of Facebook data by Cambridge Analytica set off shock waves that are still reverberating through Westminster, Washington DC and Silicon Valley. During his testimony to the Senate judiciary committee, Wylie also confirmed that he believed one of the goals of Steve Bannon while he was vice-president of Cambridge Analytica was voter suppression. “One of the things that provoked me to leave was discussions about ‘voter disengagement’ and the idea of targeting African Americans,” he said, noting he had seen documents referencing this.
India: Big data firm Cambridge Analytica in talks with Indian opposition party for 2019 polls: Sources | Moneycontrol
Cambridge Analytica, the international data mining and analysis company that famously helped United States President Donald Trump win the elections through a targeted communication campaign, is in talks with a large opposition party in India for the upcoming general elections in 2019. In a presentation made to the party in August, Cambridge Analytica has etched a data-driven strategy to target voters on social media, analysing online user behaviour and “connecting the dots” across different citizen databases. According to two people familiar with the discussions, the big data analytics company whose tagline says “Data drives all we do,” has chalked out a comprehensive plan for the Indian political party.