Iowa: How Acronym Pitched Itself to Potential Investors: “We Don’t Do Hyperbole. We Call BS.” | Ali Breland/Mother Jones
The letter was sent to prospective investors not long ago, the prose so redolent of disruptomatic DC consultant patter that lanyards practically hang from every word. “We don’t do hyperbole,” it reads. “We call BS. We say when our programs work. We say when they don’t because being dishonest or evasive tells us you have something to hide.” It goes on a little later: “Just don’t measure our success by how many Politico articles we’re mentioned in. You’ll be disappointed.” The letter, obtained by Mother Jones, was likely sent in 2018 on behalf of a nonprofit called Acronym, which today is infamous for having launched the tech company that launched the app that launched the Iowa Democratic caucuses into a days-long spectacle of incompetence. In the days since the caucuses went sideways in part because of its undertested app, Acronym has been evasive, if not dishonest. It has been mentioned in at least a dozen Politico articles, and indeed no one has taken the media attention as a measure of Acronym’s success.