National: The most pervasive ballot design flaw you don’t notice | Lily Smith/Fast Company
Many will remember the infamously confusing Palm Beach County butterfly ballot, which led to 26,000 misvotes, a recount, and ultimately handed George W. Bush the presidency in 2000. Twenty years later, we have new ballot design problems to deal with—and there’s one you’ve probably never heard of. Most of the ballot design flaws detailed in a recent resource from the Brennan Center for Justice seem rather innocuous. But there’s one in that, if fixed, could reduce margin of error and thereby make the voting system overall more reflective of voters’ intent: ballot design that splits one contest into two columns on a bubble-style page. There are a few other permutations of this layout, and they all share one key flaw: They split up information that should be categorized together. The first contest on a ballot might fall below the ballot instructions in the first column, causing voters to miss it. A contest might be split into two columns because there’s a large number of candidates to consider—or, on an electronic voting system, there might be two contests on the same page.