Parties competing in in Croatia’s parliamentary election campaign are making good use of Smartphone apps and social networks advertising to get the votes out. With elections set for Sunday, some parties, like the leading centre-right Croatian Democratic Union, HDZ, have made a point of motivating voters, especially younger ones, through apps. HDZ’s app “Credible” – also their keyword for the whole campaign – enables users to watch a short video with the new party president Andrej Plenkovic.The phone’s camera back has only to be pointed towards billboards, photos, newspapers or screens showing Plenkovic’s official campaign posters. “Dear young people, we often encounter each other all over Croatia and communicate through social networks,” he says in the video.
“My closest associates are young and motivated people. You deserve a good education and a work here in Croatia. We need your ideas and creativity. We want to be independent and to start a family and live in a well-organised and prosperous Croatia,” Plenkovic adds.
Media are also launching smartphone apps dedicated to amusing, but also informing and helping, voters in making their choice.
Inspired by the Pokemon Go app that has swept the globe, the N1 media outlet has launched PolitikoN1 GO, which motivates users to collect images of 50 known Croatian politicians.