Kenya: How Cambridge Analytica Influenced Poll | allAfrica.com

An undercover investigation has blown the lid off the workings of Cambridge Analytica, the British data company that was suspected and now boasts of influencing Kenya’s 2017 presidential election. In a three-part series titled ‘Data, Democracy and Dirty Tricks’, Britain’s Channel 4 News exposes how the right-leaning digital marketing firm targets voters with propaganda to influence their voting decisions. In the investigation, the company’s bosses, including chief executive Alexander Nix, are secretly filmed saying they discreetly campaign in elections across the world through a web of shadowy front companies or by using sub-contractors.

Full Article: Kenya: Exposed - How Cambridge Analytica Influenced Poll - allAfrica.com.

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