Hillary Clinton is hoping to use Pokémon Go to catch voters. At a rally on Thursday, Mrs. Clinton talked about the game phenomenon, saying “I don’t know who created ‘Pokemon Go,’ but I’ve tried to figure out how we get them to have Pokémon go to the polls.” The game, created by Niantic Labs in a partnership with Nintendo and Pokémon Co., is causing people to flock to public places as they search for Pokémon, which virtually pop up in the real world. The mobile game has been cited for traffic accidents, injuries and for giving its users unexpected exercise as they walk around trying to find “pocket monsters.”
But the presumptive Democratic nominee’s campaign staff is hoping to catch voters instead. A Clinton aide said staffers armed with clipboards in battleground states Ohio and Colorado have ventured out to meet up with hunters, and have asked them to look away from their phones for a minute and register to vote.
The campaign has even gone so far to put up a lure module, which will bring more Pokémon to a location. The modules can be purchased in the app, or earned.
An event in Lakewood, Ohio on Saturday encourages people to go to the “Madison Park Pokéstop and Pokégym” to “get free Pokemon and battle each other.” For clarity, Madison Park is a real location; the Pokéstop and gym are virtual.