With the election season just around the corner in the U.S., Google is getting in on the action and looking to make things easier for prospective voters. Google Search will simplify the registration process for voters as it will offer state-specific voter registration guides prior to the 2016 presidential elections in November. On Monday, July 18, the Alphabet subsidiary will push out the new search functionality, which will aid users in registering to vote before the elections. “Starting on Monday, we’re introducing a new tool in Search to simplify the voter registration process to make it easier for you to have your voice heard,” revealed Google on July 15. When you type “register to vote” or a similar query in Google Search post July 18, you will be greeted with state-specific and in-depth guidelines on how you can register to vote, the eligibility criteria and the deadline for your state. All these details will be reflected at the top of the search page, as well as the Google app.
Jacob Schonberg, Google’s product manager, revealed in a blog post that the company is optimistic that the feature will be a handy tool for voters. “We hope these new features in Search will help keep you informed this election season and make it easier for you to make it to the ballot box in November,” noted Schonberg.
What prompted Google’s move? As Google Search’s communication manager Susan Cadrecha revealed, the company observed there was a substantial increase in the number of queries pertaining to “voter registration” or “where do I vote” or “how do I vote” as the elections draw near.