Voting Blogs: FairVote Maps the 2012 Presidential Campaign |

For some time now, we have known that presidential candidates focus their attention and energy on swing states. They do this because under the winner-take-all method of allocating Electoral College votes, the only states that matter are the ones that could go for either the Democrat or the Republican, while the ones that are squarely for one party or the other do not matter. For example, in 2012, the presidential candidates focused on only ten states. Ohio, Florida, Virginia, Nevada, Colorado, Iowa, Wisconsin, North Carolina, Pennsylvania and New Hampshire were the only states in which Barack Obama and Mitt Romney held public campaign events after the Democratic National Convention, and those same ten states received 99.6% of all the Obama and Romney campaigns’ television advertising money spent nationwide between April 11 and Election Day. But where within the swing states did the candidates travel? Did they travel everywhere within these swing states, or just to the largest cities? How did geography and demography within swing states affect their campaign strategy? Now, we have the answers.

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