A small group of advertising industry insiders have developed a novel campaign for this years’ ad awards season — nominating Russia’s misinformation and manipulation efforts for an award. According to a report in The New Yorker, these ad insiders have already put the case study they made for Russia’s election interference — “ProjectMeddle.com” — up for a Webby Award. The Webbys is an award ceremony that purports to provide accolades and acknowledgement to “the best of the internet”. The submission video itself is something to see.
Working with a team of volunteers, the advertising professionals make a compelling case for Russia’s work as a masterpiece of marketing and immoral suasion.
The industry insiders use the language of marketing to call attention to the blatant manipulation of the system to disseminate Russian propaganda and misinformation.