Wisconsin: Recall exit poll: What happened? | The Washington Post

Governor Barrett, meet President Kerry. Exit poll numbers released to subscribers just before polls closed in the Wisconsin recall election Tuesday dangled the possibility that Milwaukee Mayor Tommy Barrett (D) could win. The numbers seemed to pop off the screen — 50 percent apiece for Barrett and Republican Gov. Scott Walker, the subject of the recall effort. Walker had a clear lead in independent pre-election polls, so the tie score sent analysts scrambling and buoyed Democratic hopes when the numbers were widely reported elsewhere minutes later at the official poll close time. Just a half hour later, the exit poll shifted to 52 to 48 percent, tilting in Walker’s favor. (The final margin appears to be seven percentage points.) A potential Gov. Barrett era had ended before it started, and a fresh round of bash-the-exit-poll commenced. For the exit poll, it was reminiscent of 2004, when leaked midday results showing Democratic contender John F. Kerry with leads in key states led his own pollster ask the candidate “Can I be the first to call you Mr. President?” These aren’t lone examples: Recall then-senator Barack Obama winning the New Hampshire primary? On Tuesday, as in the other instances, the fault is less about the exit polls themselves, than it is about a widespread, albeit understandable misrepresentation of the numbers. The exit poll is, after all, a poll, complete with a margin of sampling error and other foibles.

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