Norway: Prime Minister turns secret cabbie in election drive | Reuters

Norway’s prime minister worked secretly as a taxi driver in central Oslo for a day in June, leaving his passengers wondering whether their elected leader had quit the day job. Wearing a taxi driver’s uniform and sunglasses, Jens Stoltenberg drove passengers around the streets of the Norwegian capital for several hours, confirming his identity only after his passengers realized who he was. The stunt, dreamed up by an ad agency as part of Stoltenberg’s campaign for re-election, was filmed on hidden cameras. A video of the event was published on Sunday by daily newspaper VG and on the PM’s Facebook page. Stoltenberg told the newspaper he had wanted to hear people’s honest views on politics. “If there is one place where people say what they really mean about most things, it is in a taxi. Right from the gut,” he told VG.

Full Article: Norway PM turns secret cabbie in election drive | Reuters.

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