Brazil: Presidential election: Winning hearts and likes | The Economist

In June Brazil’s elites received a rude introduction to the power of social media. Protests, many convened via Facebook, saw millions take to the streets to air disaffection with politicians. Those same politicians now want to harness social networks for their election campaigns. Just before Dilma Rousseff was elected president in 2010, 6m Brazilians used Facebook at least once a month. As they gear up for a presidential poll in October, 83m do. Only the United States and India have bigger Facebook populations. One Brazilian in ten tweets; one in five uses Whatsapp—part messaging service, part social network. Cyberspace is seen as a crucial battleground for the election, even before campaigning officially starts on July 6th. In September, shortly after the protests petered out, Ms Rousseff reactivated her Twitter account, dormant since the 2010 election. She has also joined Instagram and Vine, two image-sharing sites, and revamped her Facebook profile. Last month Ms Rousseff’s Workers’ Party (PT) held its first workshop for activists on how best to use social networks. It plans 13 more in the coming months.

Full Article: Brazil’s presidential election: Winning hearts and likes | The Economist.

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