If the Indiana election system were human, it would be the “healthiest 200-year-old you’ll ever find,” according to a radio ad released Monday by the office of Secretary of State Connie Lawson. The audio is part of a $500,000 campaign by Lawson’s office in partnership with an Indianapolis marketing firm to increase public awareness around cybersecurity, voting and the relationship between the two ahead of the Nov. 6 general election. “In Indiana, the security of our voting system is of the utmost importance. This public awareness campaign demonstrates to voters that proper precautions are in place to secure their vote,” Lawson said in the campaign announcement. “We take great care to prepare our election administrators for each cycle, and in partnership with counties, other states, and the federal government we are developing new answers to security concerns and election policy.”
While the secretary of state’s office could spend over a million dollars on voter education and outreach, a representative for Lawson said the office contracted with local consulting firm Hirons to design a more specific campaign geared toward cybersecurity education..
Hirons is set to receive up to $500,000 from Lawson’s office during the campaign, which will conclude on Dec. 31, 2018. In documents obtained by The Statehouse File, Hirons officials indicate they plan to spend $75,000 on public education and awareness support, $160,000 on multimedia creative services, $15,000 on website development and $250,000 on media planning and buying.