In an aim to boost the number of voters before the registration closes on 20 April, UK’s Electoral Commission has began to tap Twitter as a new medium, reminding people to register to vote in the General Election. The commission, through Twitter, sends a reminder to users in the UK through their timelines, stating the remaining seven-day timeframe to register. It also provides a link with the hashtag #RegisterToVote. The Electoral Commission also sent a tweet that provided a link to to the GOV.UK website, which provides additional information on online registration.
“It’s fantastic that Twitter is working with us to remind millions of people that it only takes a few minutes to fill in a form and there’s just a week left before the deadline,” the Electoral Commission director of communications Alex Robertson said.
The commission’s efforts also seem to be in line with the 2015 General Election’s trend of active use of technologies such as social media, as it has been used to measure sentiment towards different parties.