Ireland will become the second country to trial a new tool that Facebook hopes will ensure greater transparency in political advertising, when it holds a referendum on abortion next month, the company’s vice president for global policy said on Tuesday. Facebook introduced the tool this month as part of steps to deter the kind of election meddling and online information warfare that U.S. authorities have accused Russia of pursuing, although Moscow has denied the allegations. The ‘view ads’ tool, which allows users to view all the ads a particular advertiser is running in that jurisdiction, has been successfully tested in Canada, Joel Kaplan said.
“As of April 25, we will add Ireland to our pilot program to the first phase of our transparency efforts, the ‘view ads’. Ireland will be the second and only other country that we roll out before the global deployment,” Kaplan told an Irish parliamentary committee.
“We hope that this will bring greater transparency to ads running in the context of the forthcoming referendum on the eighth amendment” of the Irish constitution, he said.