Ireland: Facebook to trial ads tool in Ireland ahead of abortion referendum | Reuters

Ireland will become the second country to trial a new tool that Facebook hopes will ensure greater transparency in political advertising, when it holds a referendum on abortion next month, the company’s vice president for global policy said on Tuesday. Facebook introduced the tool this month as part of steps to deter the kind of election meddling and online information warfare that U.S. authorities have accused Russia of pursuing, although Moscow has denied the allegations. The ‘view ads’ tool, which allows users to view all the ads a particular advertiser is running in that jurisdiction, has been successfully tested in Canada, Joel Kaplan said.

Full Article: Facebook to trial ads tool in Ireland ahead of abortion referendum.

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