It may seem like a drop in the ocean considering the vast amount of waste in Britain’s public sector, but the Electoral Commission, tasked primarly with regulating political parties and their financing, has revealed that it has spent almost £55,000 on a new website encouraging people to register to vote. The initiative, known as ItsYourVote.org.uk went live earlier this year and uses some bizarre methods to seek to convince people to register to vote. The site asks you for your postcode, upon which a selection screen launches, asking you to choose between an ice cream scoop, a cat and a fairground game. Once you’ve chosen, disaster is brought forth upon your neighbourhood, as the ice cream scoop digs you away, the cat burns you to cinders or the winch from a fairground game lifts you into the air.
Supposedly, the website is supposed to convince you not registering to vote is a similar fate to one of these bizarre situations. After a cat has burned your neighbourhood, the website reads, “Register to vote now or come election time, you may as well be vaporised by Catzilla’s rainbow lasers”.
The site was designed by from high-end web agency by the name of DLKW Lowe, which the Electoral Commission retains for web-related services. The Electoral Commission has revealed to The Commentator that the website cost £46,483 to design and develop and a further £7,369 for “support and maintenance from our incumbent web agency” – a total cost of £53,852.