Saying “there is very little time left to reach out to the public,” the head of the Wisconsin Government Accountability Board announced Tuesday that he is asking the Legislature for nearly half a million dollars for a statewide campaign to notify voters that they must present a photo identification to vote Nov. 4. Kevin Kennedy, director of the state’s elections agency, said the money is needed to alert voters to the voter ID law, which a federal appeals court reinstated on Sept. 12.
“The campaign’s message is that most people already have the ID they need to vote,” Kennedy said in a press release announcing the budget request. “If they don’t have one, they can get a free ID for voting at the (Division of Motor Vehicles), even if they don’t have some documents like a birth certificate.”
Kennedy said the GAB plans to revive and update a campaign it used in early 2012 when voter ID was briefly in force. The campaign will include a statewide TV, radio and online advertising. It will direct voters to the website, BringIt.Wisconsin.gov, which contains information about the newly reinstated requirement.