The state board in charge of running elections says it plans to spend more than $750,000 educating the public about the new photo identification law that fully takes effect next year. The Government Accountability Board was given nearly $2 million by the Legislature to help pay for implementation of the new law.
The board says it will use about $436,000 on a public information campaign to inform the public about the requirement that photo identification be shown at the polls.
Most of the advertising will be focused around the Feb. 21 primary and the April 5 general election.
The board says in a letter to the Legislature’s budget committee that it will also spend about $150,000 on a more targeted public outreach campaign, targeting elderly voters, college students and others.