United Kingdom: How the Facebook money funnel is shaping British elections | The Register

Britons vote for a new government on June 8 and, until recently, election campaigns have been tightly controlled affairs with limits on how much parties can spend per constituency, the requirement to submit detailed accounts and no political advertising on television. But the rules don’t cover online advertising – allowing Facebook to cash in, having used the Conservative Party’s 2015 victory as a case study. The Electoral Commission, which exists to regulate elections, estimates that in the 2015 general election more than 99 per cent of spending on social media was with Facebook, with the Conservatives splashing out £1.21m, Labour £160,000, Ukip £91,000, the Liberal Democrats £22,245, the Green party £20,000 and the Scottish National party £5,466.

Full Article: How the Facebook money funnel is shaping British elections • The Register.

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