Ireland: Digital dark arts now targeting voters | Irish Independent

Last week at the Def Con Hacking Conference in Las Vegas chess grandmaster Garry Kasparov discussed artificial intelligence and cybersecurity, electronic voting machines were hacked into, and the US army taught hacking skills to children. Plus a group called the Online Privacy Foundation unveiled research on whether ‘dark ads’ on social media can sway political opinion. Targeting voters through social media, and customising the messaging based on publicly available data is a recipe for underhand political advertising. It allows for messaging that’s not fit for a party political broadcast to be targeted to an audience in swing areas. For example, in the recent UK election, Conservative attack ads warning voters against ‘Corbyn’s death tax’ were served to voters in the marginal constituency of Delyn in Wales.

Full Article: Steve Dempsey: Digital dark arts now targeting voters - Independent.ie.

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