National: Why Snapchat Is Going To Be Huge In The 2016 Election | Fusion

As he gears up for a presidential run, former Maryland Gov. Martin O’Malley held a conference call with donors and supporters Thursday night, informing them that he would make some kind of announcement on May 30. He also had a message — and an exclusive photo — for his followers on Snapchat. “Stay tuned for May 30th…” he said, referring to the date when he’ll announce whether or not he’ll challenge former Secretary of State Hillary Clinton for the Democratic nomination. O’Malley, who is widely expected to run, is one of a handful of politicians experimenting with Snapchat, a messaging app that has exploded in popularity over the past year. O’Malley’s team has found it useful — along with the streaming app Periscope — to engage a broad audience. They’ll post candid photos and videos of O’Malley’s impromptu guitar-playing on the stump, for example.

Full Article: Why Snapchat Is Going To Be Huge In The 2016 Election | Fusion.

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